The Magnificent Mistake

How you can earn more from failure than you learn from success


The Book

Learning from mistakes is a superb strategy for success in your personal and professional life. It’s the fastest, simplest, most powerful yet least practiced way to improve yourself or your team’s performance. Discover how to M.A.S.T.E.R. your mistakes and develop the 12 Magnificent Mistake Habits for Teams and Organizations. We have more to earn from failure than we can learn from success.

The Magnificent Mistake: Why you Earn more from Failure than you Learn from Success


How to Master your Mistakes: The 6 Step M.A.S.T.E.R. Framework


The 12 Magnificent Mistake Habits for Individuals, Teams and Organizations


They say the only certainties in life are death and taxes. I would add a third: mistakes. We all commit errors – often small ones, sometimes big ones, and all too frequently the same ones.

What if you learned it was actually crucially important to learn from our mistakes? What if you discovered that the most successful people and organizations in the world did just that, and it is often one of the secrets to their success? Finally, what if someone gave you a simple tool – a six-step checklist captured in the acronym M.A.S.T.E.R. – which you could use to quickly draw the right lessons from both little miscues and massive failures?

Whether you’re an entrepreneur, an employee or an executive, this book is for you. All winners in sports, business and life consistently and systematically learn from their mistakes. It’s also the fastest, simplest, most powerful and yet least practiced way to improve you or your organization’s performance. We know intuitively we should learn from our missteps. However, very few of us actually do, and that itself is a huge error.

Discover what Michael Phelps, Warren Buffett, Amazon and Delta Force have in common in “The Magnificent Mistake”.

A powerful and practical guide to learning from your mistakes. I would recommend this book to anyone interested in a very well written and pragmatic methodology to learn from mistakes we all make in our roles as parents, workers and friends. A great read!

Arne Arens
Global Brand President, The North Face ®

The Magnificent Mistake’ is that rare business book that gives you practical but professional-grade tools and techniques to improve your performance – fast.

Adrian Letts
Managing Director, Tesco | United Kingdom

Fear of failure is about the biggest, most common obstacle any of us will ever have to overcome. As a serial social entrepreneur, failure has been an invaluable teacher for me. Learning from my mistakes has taught me more about myself than any other life experience. Ion’s book allowed me to take those learnings from a personal level to an operational one within our company. As a result, our team is more free to experiment, free to explore, free to fail and free to grow.

Kim Fuller
Founder and Creative Director, Phil Communications | Canada

The ideas in “The Magnificent Mistake” form part of a life strategy, not simply a business one. Reading this book will help you become a better teammate, improve your performance at work… and could change your life.

Brad Smith

To err is human; to forgive, divine – but not to learn from erring is unpardonable. In this magnificent book by Ion Valis, one learns how to learn from those opportunities formerly known as “mistakes”. This is a book for anyone in leadership or management, or anyone who commits errors – so I guess it is for all of us! And while I can’t say that I am looking forward to my next mistake, I will know what to do when it happens thanks to the very practical tools in this work. And I dare say that the worst mistake anyone could make would be in not reading this game-changing book!

Joe Ross
Chief Strategy Officer, Ideas on Stages | France

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