Strategies for Anticipation, Acceleration and Reinvention

Ion is a strategic advisor to entrepreneurs and executives. He helps them anticipate the future, accelerate their performance, and reinvent themselves when necessary.


I help individuals and organizations accelerate their learning curve by capturing the wisdom from best practices, past experience and especially a proven and innovative system to learn from mistakes.


I also help individuals and organizations reinvent themselves in response to changing personal, social, economic or technological circumstances.

Ion Valis

Is President of Portfolio IV Media and Consulting, a strategic advisory firm with clients worldwide. He has a unique combination of entrepreneurial and executive experience in the public, private and plural sectors. Ion has worked as a Press Secretary on Capitol Hill in Washington, DC, helped launch and run a ground-breaking international mobile media initiative at a Fortune Global 50 company in London, served as a senior executive in a fast-growing technology start-up in Montreal, run an international foundation dedicated to public leadership and since 2008 has run his own consulting practice.

The Book

Drawing on his two decades of experience managing people, projects, brands and budgets, as well as 6 years researching leading-edge thinking on peak performance from around the world, Ion has created an innovative personal leadership program and strategic framework that is described in his first book, “The Magnificent Mistake: How You Can Earn More from Failure Than You Learn from Success.”

Recent Posts

I like to examine life. Contemporary society contains countless topics that beg for considered discussion. Sometimes I turn my curiosity on serious issues. Often, I think perhaps a little too deeply on slightly more frivolous questions. Perhaps there are some of you out there a bit like me. This, then, is a place for ‘philosophy’ for the rest of us. Join me in thinking seriously about not-so-serious things…

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Ion was invaluable in deftly guiding us in the “reinvention” of our foundation. The foundation leadership was so impressed with Ion’s performance and professionalism that he was then asked to join the Board of Directors, where his communication, organizational and analytical skills combined with world-class experience continue to make an outstanding contribution.

Désirée McGraw
President, Pearson College UWC

A powerful and practical guide to learning from your mistakes. I would recommend this book to anyone interested in a very well written and pragmatic methodology to learn from mistakes we all make in our roles as parents, workers and friends. A great read!

Arne Arens
Global Brand President, The North Face ®

Ion has managed to capture, in a succinct and universally applicable framework, how we can learn from and master our own mistakes. His simple yet effective checklist will help you to use your mistakes – big or small – to grow and improve in a conscious and deliberate way.

Mike Ross
Founder, Juniper Strategic Advisors

Whether you’re the head of a Fortune 500 company or the head of your family, the lessons in Ion’s book will help you make the most of your miscues and transform them into magnificent mistakes.

David Dreier
Chairman, Annenberg-Dreier Commission and US Congressman from California from 1981 to 2013

TWEETS by @IonValis

Deciding what niche to occupy is one of the biggest decisions people make when charting a path for their organization or career. The fancy term for that is #positioning, and we should all be better acquainted with the concept.

I believe that positioning…

Have you ever done a Personal Brand Audit of yourself? You should.

I just published “Hope is not a strategy. Decide by thinking about what’s probable, not what’s possible.”

Summer Vacations, QWERTY Keyboards and the Power of Perpendicular Thinking

I just published “Plans are useless but planning is priceless”

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